I don’t exactly agree. I think I see a false
equivalency here....
Lemme play
@The Devil's Advocate here and say that BET had a much smaller market than mtv because it catered to 13% of the population as opposed to the 60-70% white market that mtv did. Similarly, the disposable income of MTV viewers is higher than that of BET viewers. I don’t think the 1/3 ad pricing of bET was wrong here.
I’d compare it to TV adds for different cities. A local tv(or radio) advertisement will cost more in a bigger, wealthier market like nyc, than it will cost in a smaller city like Hartford, Connecticut, because the larger city offers more money for advertisers through
more viewers and
wealthier viewers.
I agree that there certainly is a black tax. But this wasn’t a good example. You see a more tangible example in other
equivalent areas such as
- when a black owned house in a white neighborhood sells for less when black family pictures are left on the mantle during an open house.
- Or when two equally educated Harvard lawyers get different billing rates because one is black and another is white.