I'm gonna put it like this: I get where Ian was going, he really just worded it wrong. Posting clips of the interview on YT while posting the whole thing on something LIKE patreon may have benefited Shannon moreso in the long run. 34 million views on YT equates to just over $200K without ads. Take Shannon's base and bust that down to even 1/7th (100K) subs on patreon at low tier $5 per sub.....he does $200K easily after the split. There's math that says putting that shyt on patreon would've earned good money too. Shannon could EASILY pull 100-200K subs on a sub-based platform like patreon
That interview isn't pulling a lot of ad revenue either because Katt was talking super brazy
It wouldnt have benefited Shannon to put it on Patreon because his audience isnt based on patreon subs. Patreon is for hardcore fans.
Also if the clips stuff worked to get patreon subs, Joe and Ian wouldve been moved the entire pod behind patreon. They havent because it isnt sustainable.
We also dont know what Shannon's deal is with The Volume as far as youtube stuff or other deals. I'll give you an example. Gilbert Arenas has Gil's Arena. He has a contract with Underdog where he leases his channel to them. He has a contract that Underdog must pay him $1 per sub he gets while they are in partnership. Shannon could have a similar deal set up with Draft Kings or the Volume. This Katt interview also helped his other vids get millions of views. The steve harvey interview got a 1M+ bump.
You greatly overestimate how easy it is to get patreon subs. How would shannon get 100-200k patreon subs when the top patreon podcast who have put years making a fanbase havent cracked 100k? Highest is 75k and they have a 30k diff on 2nd place.
There is no math that says patreon wouldve worked because you are basing it on bad numbers of the Katt vid. That's like a rapper/singer saying their album should sell 500k first week because they basing it on having 50M ig followers. We've seen time and time again those numbers mean nothing when it comes time for fans to actually put up money.
this is a short sighted way of thinking
the video going super viral raises Shannons profile and will help him way more in the long run than it would’ve had it been behind a paywall
Hes gonna get better guest and more lucrative deals in the future based of the numbers this interview did
Had it dropped behind a paywall it probably barely hits 1 million views when its released publicly and doesn’t have anywhere near the impact it did
Hopefully Joe take notes and stopped trying to hide his most anticipated shyt behind the paywall in hopes of getting a few new patreon subscribers
Right.
The marketing ALONE is worth whatever pennies he wouldve gotten off this interview on patreon.