thats because it was made to engage you more than anything else, like a horror movie. build up is cool in a horror movie but if youre not having regular reactions to it, it failed.
i had issue with the show at first but it clicked when i heard the ladies in my house last night, all in different rooms, reacting every few minutes or so, at the same times. i think its brilliant in that way...
That's how soaps function. It's not like a drama on AMC or HBO or a typical drama on tv..they're made to hit you out the gate early. It's why my mom and aunt and grandmother and cousin used to love watching general hospital or one life to live or all my children or even melrose's place when that was popping. Same thing that works for Scandal right now