WB has no Franchises breh, they're in no position to start pulling DC films period. ScreenRant posted a great article stating this and why WB will continue to make DC films regardless of the B.O. This isn't the age where they had Harry Potter, TDKT and LOTR films to keep them afloat, check the 2015 BO numbers for WB.
Star Wars alone made $2,066B
All WB films together made $2,788B
This year WB has currently grossed $1,023B and $863M came from BvS. Imagine if BvS never came out, these nikkas would've made $159M so far. Even though they lost money with BvS, it's nothing compared to the money lost as a studio.
WB doesn't have to have franchises to better budget their movies.
Like I said its been big budget flop after flop for them with jupiter ascending, mad max fury road, pan, BvS, and etc and all if it not neccessary and avoidable if they budgeted their movies like they had some god damn sense.
Disney and Universal are on another level, not comparable to WB right now.
That said WB grossed is irrelevant to what they have made in profits, I'm sure the shareholders don't give a damn about the gross revenue, and want to see profit and positive ROI.
WB this year put all their money and faith in BvS and could possibly lost money doing so, no matter how you cut it that is not something wanted or desired and its going to cost someone their job.
Like I said before, there is no way in hell a brand new franchise like Zootopia should be able to come out after BvS and be on track to outgross it and break 1 billion dollars on a 150 mil production budget and 150 mil P&A.. While Batman and Superman, two of the most known properties in the world with a 4 quadrant appeal worldwide struggles to hit 900 mil and had a total cost in the 500 mil range. Its crazy.
dawgg YOU'RE the one copping pleas tryna downplay 800+mil as a bad look when its sitting in the top 10 after how many CBM have been made ??
you pull out deadpool as your yard stick like ANYONE expected those returns off the budget, it came out left field and blew up...
How am I copping pleas by saying its a failure because the production cost was so much they lost money?
Come on son, learn basic business, its not the revenue that matters, its the profit. No one spends money in effort to make no money or lose money in the process.