Dan DiDio: When we launched the New 52 in September of 2011, we decided to do something different and daring each September to draw attention to our line and really focus on what our goals are for the year. What we did back in 2011 was relaunch our entire line. In 2012, we went back and looked at all our heroes with Zero Month and told some early stories and origins. This September we wanted to try something a little different and really explore our villain base, and show the challenges our heroes face with every story and every issue, because of the strength of the characters taking over their books in that month.
Jim Lee: To echo what Dan said, September has always been a big month for us and we look for an opportunity every year in September to do something big that really redefines the line and invites anyone who hasnt been following comics to step right in. We launched the New 52 with all-new continuity and new costumes, Zero Month was all about origins of our heroes, and now the villains are taking over. One of the strengths of the DC Universe has been the strength of the rogues gallery. Often times theyre as famous if not more infamous than our heroes.
DD: Youll see a story taking place over the summer called Trinity War, and there are events that take place at the conclusion that will launch us into our first major cross over in the New 52, which is called Forever Evil. Forever Evil is primarily focused on all the villains of the DC Universe. We couldnt think of any better way to showcase the villains than spotlighting them in this fashion.
DD: Youll see Joker, youll see Lex Luthor, youll see Darkseid. Youll see a lot of the key Batman villains as well as the key Superman villains, like Parasite and Metallo. Youll basically see a real cross section of all the villains that we felt represent the strength of the DC line.
JL: were also commemorating this event by doing something really unheard of, I think, as far as a major publisher - were actually adding a special cover on every single villains book. Its called a 3D motion cover and its essentially artwork thats been separated onto different layers, so when you hold the cover, which is a premium stock cover, and you slightly rotate the comic book left or right or up and down, the images move a bit.
DD: Its an incredible 3D effect that shows depth of field on the covers. Its the full cover stock, so its not anything thats been glued on. More importantly, its actually pliable and soft to the touch - its a brand new technology and were going to be the first ones debuting in this fashion.
JL: Theyre amazing covers. Its an effect that you havent seen before, and like Dan said, its an entire cover. Any time in the past that theyve done specialty covers, you would only get like a small trading card size image on the cover that was a hologram or lenticular bit of technology. This is the whole cover and it is amazing. The colors and the depth of field allows you to actually see the logo of the new book. Lets say the Joker is taking over, itll be the Batman title in the background, and youll see the Joker title splattered on top of the Batman logo itself. It really sells the concept in a very visual way.
when i found out the series was coming to an end. can anyone hook me up?
[ame=http://bcove.me/x2dl1yh8]Relaunch Player[/ame]