So, I’ve spent the last couple of years helping head up the X-Men office at Marvel and it’s been a pretty fascinating ride. Tried a lot of stuff, learned a lot of stuff.
But the biggest thing I wanted to try never came to fruition because Diamond (our largest comic book distributor in the North American comic industry) was able to get back up in the middle of the pandemic and start shipping books again, when, for a few weeks, it looked like they might not be able to. This was a good thing, of course, but when the news first hit that they were halting distribution, Marvel paused a huge chunk of their line and I was pretty concerned that the company would make increasingly radical decisions regarding content and deliverability because the one thing Marvel doesn’t tolerate is a prolonged assault on profit margins.
So with the mindset of chaos breeds opportunity, I sat down and wrote up a plan to take the entire X-line digital.
Which went absolutely nowhere because Diamond and the market recovered. Again, that was great because everyone had their jobs restarted and the stores got to stay open and the fans got to have new comics to read, but there were some pretty great ideas baked into the plan I wrote and I was secretly kind of bummed that I wouldn’t be able to try them.
And then this opportunity presented itself.
The two biggest problems with the way we make comics now are: 1.) Because of the solicit/previews/pre-order hierarchy we’ve systemically erased surprise from the industry, and... 2.) We’re locked into a static storytelling format based entirely on an existing economic model.
I want the content of comics to be like it is now, where you can tell huge sweeping stories that are serialized and the art styles are varied and sophisticated.
But I want the experience of comics to be like it used to be, where when you went to the store you had no idea what was going to be there, and when you saw the cover and the art it was for the first time.
I want to be able to tell stories of varying lengths. I want the format to be based on what the story demands instead of how many 20 page issues (chapters) eventually make up a trade. And most of all, I want to be able to drop a story without notice on any day we want and for it to just be sitting there, waiting for you, like the gift these things are supposed to be.
With all that in mind, the idea of doing this was too much fun to pass up.