Its the same reason why stipe who is a helluva fighter and UFC HW champ ain't got that juice despite being a good guy and a literal 1st responder. People want trashy reality TV stars nowadays rathermore than fighters in order for that crossover appeal to happen. On some WWE shyt
Comes across as feminine to me but its their money
I feel you breh. Bolded is true, but a lot of times that's the only thing promoters wanna promote. It's like when cac promoters say black fighters aren't marketable, but then boring ass Cory Spinks is selling out his hometown. A lot of times people repeat certain myths, so they have a built in excuse to not try anything else.
Shane Mosley was popular as fukk during his runs and he never got into all that extra shyt. Jeff Lacy was getting all types of endorsements and promo thrown at him and he wasn't all that rah rah outside the ring shyt.
You can't promote a Badou Jack the same way you'd promote Tank, but that doesn't mean you give up on Jack or tell him to get into more fukkery. You figure something else out.