I agree with Breadman, JRock is trying to build his brand, you was talking all that shyt about Hurd not taking the rematch just to go and not take the immediate rematch yourself. He has to knock him out or completely dominate him otherwise no one will take him serious. Look at Anthony Joshua, talking all that shyt before the first Ruiz fight and being all cocky just to get mixed up by a chubby mexican who he had a huge size advantage on, then when he took his belts back he did it in the most unimpressive fashion ever. Yeah he did what he had to do, but to the American audience he will forever be a joke. Once you get to this level it aint about just boxing, you gotta build and protect the brand too and going out there and just trying to outpoint Rosario after Rosario beat Williams up aint a good look bruh.
Respect your opinion breh but I disagree with this through and through.
1: J Rock should outbox him not getting into a fire fight because that got him knocked out last time. Only an idiot would try the same thing again that knocked him out the first time just because a so called brand. Willing to outbox your opponent instead of taking his head off is usually less spectacular but it is entirely valid in boxing and you have to do what works in the given situation.
2: AJ isn't a particularly cocky dude I don't remember him talking much shyt at Ruiz other than the usual hype talk from boxers. He's one of the least cocky guys at HW actually from English speaking fighters.
3: His win on the rematch was impressive to me, he thoroughly outboxed Ruiz, Ruzi won 1-2 rounds at best. It's funny how cats been criticizing Joshua for being too stiff and all but when he shows his best boxing performance so far with being light on his feet and sharp with his jab the problem is suddenly him "running" away.
4: The US market is not the be all end all anymore. Sure it's still a big market but look at Joshua's case. Do we have any evidence that his status took a big hit because the loss? His rematch with Ruiz was a legit blockbuster with or without the US audience tuning in. In fact it was the most streamed DAZN event in the USA in 2019 He also earned more money than ever before with it. While it's not the US, it's worth noting it broke UK PPV records. After Wilder's loss he is reinstated as the number 1 ranked HW (Fury is the champ now) accross the more prestigous ranking boards.
So with all due respect, you saying he became a joke to American audience is without any evidence and it sounds like it's just your opinion based on what you have seen people talk around you or on boxing forums among hardcore fans. On the other side there are the facts about how well his rematch did. It's a huge stretch to say that he became a joke to American viewers, no evidence at all, man. If anything, their rematch being streamed more than any other event in the US suggests the opposite.