ReasonableMatic
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I totally get what ur sayin.
Like I mentioned, I'm sayin neither way to go about it is wrong.
Hollow is a very smart businessman.
His LOM line worked because of these factors.
- Hollow's brand is strong enough.
- His fan base consists of (URL,KOTD, GrindTime, Udubb, others)
- He's Top5
- He licensed his name
- His businessplan was solid + a great marketingplan = inflated chance of success
- He makes sure his LOM shirts are seen with the right names at the right times (example, Rum Nitty was wearing it vs Ave)
- He doesn't battle a lot, so he has time to manage his brand handson unlike many other toptiers
- He battles the RIGHT names instead of checks, not all money is good money longterm if you hurt your brand
- He has staff
Another example. Let's take Lux.
he had the biggest buzz in history. But the nikka didn't capitalize off his wave as much as he could have.
He took way too long to have a website and by the time he created it he named it (www.loadedlux.co)
You spend the money and buy ".com" so you're easier to find, nobody's gonna write ".co" out of the blue to find you
Anybody with marketing background would tell you that alone ain't smart.
My thing is, you sayin "he's begging for a 360 deal" like it's a bad thing.
A lotta nikkas don't see the advantages of a 360 deal.
So lemme break that down.
If you are under the old contract ur not as interesting for a label cause they only get money off album sales.
But let's take J Cole, he is doin so well because in a 360 the label is forced to create income for you.
Yeah they get a percentage off all these things.
But with being with Roc Nation, he also gets access to Live Nation = $$$$$$$
Since they get a piece of everything, they push him cause they benefit off his succes. It's not a one-way street.
Surf recognizes the strength of the brand "URL" and knows that if he attaches himself to them in a 360 he will earn more than bein independent. That's actually being smart if you look at his situation.
A wise man knows when something ain't his field and let's OTHERS do it for him.
If you're an indecent actor (Rapper), you really gonna get all the big money off rip?
Naah, you get an agency (Roc Nation) that knows the big clients and have they contact you wouldn't be able to get. But they can cause of their reputation and relationship and THAT'S how you get in.
I don't wanna write a whole paragraph but that's how it is.
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rep my town 
. We'll just do a conference call next time....
oh really