last year was CFB’s first year with an increase in viewership ratings in 8 years (
College football attendance rose in 2022 with largest year-over-year increase since 1982) and as far as viewership, it seems like last year was the brightest year in about a half a decade (ESPN posted a great regular season, worst natty period, but best semi-finals in 5 years, second worst Rose Bowl ratings).
From what I’ve read, 2022 was the best year in years, remains to be seen if that actually bucks the trend or is just an anomaly though