Take Two CEO Reaffirms Gamepass is a lost opportunity for game publishers, doesn’t see it as viable for day 1 AAA games

humminbird

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The bots want a future where big AAA games have less and less content at launch and millions of DLC packs to monetize themselves to compensate for being on a subscription service.
yeah I was thinking that
if they released the games as chapters and released a new chapter each month then it could work but gaming would be a mess :laff:
 

Gizmo_Duck

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This isn't really saying something that most business types have been saying for a while. Gamepass is a great tool for exposure, but for a lot of the biggest titles, that doesn't really make the most financial sense. I think the opinion of it is skewed by Microsoft being willing to put their first party games on there day and date, but most publishers aren't in the situation the XBox division is in, where they're a part of a much, much larger company that can afford to play the long game of losing up front revenue to drive subscriptions.

That said, I'm not sure how sustainable the current model is, considering what they're spending on new studios. I can definitely see a future where the Gamepass tiers get realigned so some of the current features of Ultimate become the base tier, and some or all of the first party exclusives get included in a new higher cost tier.

They are gonna have a 10 dollar ad-pass like netflix is doing and a 15 dollar non-ad tier and a 20 dollar ultimate tier or some shyt like that.

As of now they haven’t really put THAT many big AAA titles on there enough for us to even gauge how sustainable it is for them much less smaller companies like nintendo, steam, or sony to adopt. Once the Activision deal closes, and they start dropping stuff like Starfield and CoD on it day 1, that’ll really tell us all we need to know in conjunction with the price.
 

Gizmo_Duck

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Have you ever played a take two game? :pachaha:

Even GTAV and RDR2’s single player games are like twice the size of most so that doesn’t really work here. They’re always the most polished and content complete single player campaigns in the industry still
 

Legal

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They are gonna have a 10 dollar ad-pass like netflix is doing and a 15 dollar non-ad tier and a 20 dollar ultimate tier or some shyt like that.

As of now they haven’t really put THAT many big AAA titles on their enough for us to even gauge how sustainable it is for them much less smaller companies like nintendo, steam, or sony to adopt. Once the Activision deal closes, and they start dropping stuff like Starfield and CoD on it day 1, that’ll really tell us all we need to know in conjunction with the price.

Right. Due to a variety of reasons, Microsoft hasn't had that year where they've got a steady flow of exclusives. It's a pretty standard business timeline. A service is offered, it matures to a point where everyone starts seeing that there's almost too much value for the price, and then the offering company agrees........in the form of raising the price, and adjusting the offerings. We're getting close to that point.
 

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They are gonna have a 10 dollar ad-pass like netflix is doing and a 15 dollar non-ad tier and a 20 dollar ultimate tier or some shyt like that.

As of now they haven’t really put THAT many big AAA titles on there enough for us to even gauge how sustainable it is for them much less smaller companies like nintendo, steam, or sony to adopt. Once the Activision deal closes, and they start dropping stuff like Starfield and CoD on it day 1, that’ll really tell us all we need to know in conjunction with the price.
This make me think using product placement inside of games might be a good idea to make more money for these companies.
And for me i never mind subtle product placement because i find it more realistic to see a bunch of mcdonalds in an open world environment than a bunch of generic Burger Towns, like call of duty does. Having real brands that you see in real life doesn't hurt the gaming experience for me. Might as well get sponsored or something instead of trying to charge us for in game content.
 

Gizmo_Duck

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Right. Due to a variety of reasons, Microsoft hasn't had that year where they've got a steady flow of exclusives. It's a pretty standard business timeline. A service is offered, it matures to a point where everyone starts seeing that there's almost too much value for the price, and then the offering company agrees........in the form of raising the price, and adjusting the offerings. We're getting close to that point.

Yeah, the flags are already on the field with those recent Phil Spencer interviews talking about growth slowing down and revenue staying stagnant. You add a 70 billion dollar acquisition to that, plus games that cost 100’s of millions of dollars to produce and you’ll start to get a clearer picture of sustainability.

They not dropping hints about price increases for no reason, they are starting to feel the pressure
 

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Even GTAV and RDR2’s single player games are like twice the size of most so that doesn’t really work here. They’re always the most polished and content complete single player campaigns in the industry still
GTAV been out 3 generations and they’re eating off microtransations to the point they don’t view it as good business to push out a new version.

RDR2 was arguably the game of the generation last gen and it died an early death due to their insistence on pushing a shytty RDO in hopes of monetizing micro transactions.

I know you don’t play sports games, but just in any 2k thread and it’s fairly clear the complaints about incomplete games and pay for play.

TTI is one of the more regressive publishers in the game solely because they’re entirely focused on squeezing every dollar they can out of you by forcing you to spend money to get the full experience.
 
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This make me think using product placement inside of games might be a good idea to make more money for these companies.
And for me i never mind subtle product placement because i find it more realistic to see a bunch of mcdonalds in an open world environment than a bunch of generic Burger Towns, like call of duty does. Having real brands that you see in real life doesn't hurt the gaming experience for me. Might as well get sponsored or something instead of trying to charge us for in game content.
Gamepass doesn’t have to make money. Xbox is a tax write off for Microsoft. Xbox has never made money even in the 360 era
 

The Mad Titan

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GTAV been out 3 generations and they’re eating off microtransations to the point they don’t view it as good business to push out a new version.

RDR2 was arguably the game of the generation last gen and it died an early death due to their insistence on pushing a shytty RDO in hopes of monetizing micro transactions.

I know you don’t play sports games, but just in any 2k thread and it’s fairly clear the complaints about incomplete games and pay for play.

TTI is one of the more regressive publishers in the game solely because they’re entirely focused on squeezing every dollar they can out of you by forcing you to spend money to get the full experience.

People buying GTA games to get codes and points because its cheaper than buying it digitally.
But let him cook :russ:
 

Gizmo_Duck

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This make me think using product placement inside of games might be a good idea to make more money for these companies.
And for me i never mind subtle product placement because i find it more realistic to see a bunch of mcdonalds in an open world environment than a bunch of generic Burger Towns, like call of duty does. Having real brands that you see in real life doesn't hurt the gaming experience for me. Might as well get sponsored or something instead of trying to charge us for in game content.

The major issue with ad-placement, depending on how it works out is the licensing. If Burger King is going to be a permanent fixture in a call of duty level, what happens when the marketing on it runs out, they pull that version of the game or just start removing entire sections?

Sponsored content is also more picky about how they’re depicted in media also. Burger doesn’t want you defacing or making a mockery of their brand or food in video games, so wacky burger in GTA can have funny mock ads on the radio and stuff, Burger King would just be a straight up commercial playing in your game cars radio station.
 
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