Do advertisers even give a damn about streaming though? They don't even care about DVR shows all that much. And nobody is going to get pay similar ad rates for an online ad that they would for a televised commercial.I'm on you and @satam55 side on this argument, but the bolded point is wrong.
CW is perpetually last placed in the ratings, including 18-35. Their best rated show is Vampire Diaries and that only averages a 1.0 in 18-35.
In comparison, a show that I liked a lot, Suburgatory averaged a 1.57 on ABC and was cancelled, and just for comparisons sake, The Big Bang Theory gets a 5.0 in 18-35.
Where CW claims it does well (with no numbers given to back it up) is in their "streaming" service. They say the people who they're aiming at (teenage to early 20's girls) watch most of their shows that way, but like I said, they don't give their numbers out.
I do miss Suburgatory though. That show was very underrated.