We really acting like this moves the needle?
It does move the needle. Call of Duty was a huge steal. Microsoft took the giant of FPS shooters off the 3rd party market. The same with Zenimax because there goes Doom. With Bungie they get the developer who made the Xbox mascot and with plenty of experience making a FPS where everything works. On top of that the Halo trailer just dropped for Paramount +. This also gives Sony another IP they can mine for movies or a series.