As an old head, I will just say that I completely disagree with the OP ans will say what Kendrick and his team is doing is damn epic whether we all recognize it or not. Not just hip-hop epic, but epic in the scope of modern popular music. As much as I love hip-hop I would put very few hip-hop acts on the plane of quality and craftsmanship that he is on right now. Not calling these the greatest songs or him the greatest rapper, but its like we've had a lot of regular cars with occassional Corvettes and rarely some Porsche 911s. But I feel like Kendrick is hand building Rolls Royces or Bugattis or something right now. You may not like those cars personally, but there is a recognition of a hand-built, hand crafted car that may be the finest in the world.