This will end the drill movement in NYC my prediction.
The takes blaming labels/bloggers are embarrassing at this point.
Labels pre-drill in the blog/industry plant era seemed to covet signing clean cut, early-to-mid 20 year old, average guy rappers like Drake, Kendrick, J. Cole, Big Sean, Wiz, Wale, Cudi, Rocky, etc. Late 2000's, early 2010's there was contingent always complaining about snap/swag/conscious/autotune hip-hop and how shyt wasn't catered around street shyt anymore.
It was the drill and trap eras that changed shyt labels lost control and they had to listen to the streets. Chief Keef racked up all them views with no deal with a home made video on house arrest no vixens, no cars just shirtless teens dancing toting guns.
The labels are for profit and there's a huge demand for this music everything is about analytics now labels don't have any moral imperative to not sign or put certain records out. It's a dilemma.
Nah. Flock wasn’t the only one. It’s just gonna shift to the next cat.This will end the drill movement in NYC my prediction.
Nah. Flock wasn’t the only one. It’s just gonna shift to the next cat.
Nah fam. U still got B Lovee, D Thang, Sha EK, Kenzo Balla and TG Crippy. Etc etc. bro. D Thang better than everybody as far as music goes. Including Kay Flock. And he’s Kay Flock’s cousin.Nah, this a blow. Drill is relevant in the Bronc right now, Brooklyn already had its run. I’m not saying it’s just gonna die off. I just thought he was the last up to go mainstream.
Labels pre-drill in the blog/industry plant era seemed to covet signing clean cut, early-to-mid 20 year old, average guy rappers like Drake, Kendrick, J. Cole, Big Sean, Wiz, Wale, Cudi, Rocky, etc. Late 2000's, early 2010's there was contingent always complaining about snap/swag/conscious/autotune hip-hop and how shyt wasn't catered around street shyt anymore.
It was the drill and trap eras that changed shyt labels lost control and they had to listen to the streets. Chief Keef racked up all them views with no deal with a home made video on house arrest no vixens, no cars just shirtless teens dancing toting guns.
The labels are for profit and there's a huge demand for this music everything is about analytics now labels don't have any moral imperative to not sign or put certain records out. It's a dilemma.
Both great points but at the same time . throughout history, I mean look at the 90's gangster rap era. You had protests including black preachers against violent rap, politicians used rappers names in their political speeches etc.. Labels continued to always signed gangster rap artists and the division between conscious rappers like public enemy, the coup, Paris,queen latifah type of rappers or bohemian hipster backpack rappers like mis def,Dela soul,pharcyde,souls of mischief were always around but the public record sales and the labels pump money in the demand. Sex and violence will always sell including party type raps. The Lil Wayne crowd of rappers including young thug signed to lyier Cohen label had the blend of hipster tight jeans mix with gangsta, and drug party rockstar vibe on the rap Level blurred the lines. Usually rappers would have like one or two conscious or radio songs" on the cut and the rest they do them but the blurring the lines became more acceptable.not taking talent away from these rappers by the way .Great post.
Truth be told most labels don’t even want to sign these type of artists. Rappers that are in the streets are way too volatile, they’re a lot harder to insure for tours, and the odds are really high that they’ll end up getting locked up or killed before the label makes their money back. Major labels would much rather have a J. Cole or Kendrick Lamar type of artists that they can make money with for years and that doesn’t come with unnecessary headaches.
when the lil nikkas start tapping into all them motherland caribbean central/south.american waves that's what i am interested inKay Flock and Dthang the only ones I see with star potential. Dthang with his type of voice should have been doing more melodic songs. Melodies is where it’s at $$$
B Lovee got his head on straight and killing it with the samples but his potential is limited imo but he’s been consistent I heard a joint he got coming sampling Trey Songz “Can’t Help But Wait” sound like a hit
I like TG Crippy and Lee Drilly as the pure rappers
Bando cool, Dougie B hasn’t dropped shyt since getting his deal
Sha EK and Blockwork should have been a duo but the dummies beefing D&D was fire
Flock was the best one for me with the most star potential his whole demeanor is too street though…Dthang got more personality
But this just Bronx drill wave 1.0 there’s probably a bunch of lil nikkas on deck it took awhile for Brooklyn to get to Pop Smoke
This year ended off super hot we were on pace to end with less murders than 2020 but now we exceeded it and might end up damn near at 500. Def feel Eric Adams not about to play with these gangs.
We’ll see right now there’s no true successor to Kay Flock or Dthang and they both going away for years. A lot of these nikkas suck.
This will end the drill movement in NYC my prediction.