There’s no going back. I don’t know who these execs are but making movies longer—- when our attention spans and all other media are getting shorter—- is killing theaters. Like bruh a comedy buddy cop movie doesn’t need to be 2 hours and 20 minutes
Pure greed. The move for longevity would be shorter movies and lower prices. Instead they’re trying to make up for less movies with longer movies, longer previews. Higher prices. It’s going to make them money in the short term but kill the entire industry long term.
Ie cabs being destroyed by Uber. Blockbuster by streaming . When you have a monopoly and you take advantage, and don’t address the gripes people scream about, it WILL come back to bite you. New technology will fill that void and make you a dinosaur