Because they were peers.
Again....the idea that Kobe was considered the clear cut best player in the league is a lie that many of you using the passing of time are filling the gap with revisionist history. It was a clear debate around who was the best player in the league around that time.
NO NIKE HAD A LOT
OF MONEY INVESTED IN THOSE 2
SO IT MADE THE MOST SINCE
TO PAIR THEM OPPOSITE OF EACH OTHER.
THEY BOTH HAD THE TOP SEEDS
IN THEIR CONFERENCES SO IT
WASNT ROCKET SCIENCE
TO PUSH FOR A FINALS MATCH UP.