It's ahead now but what about the people who will convert over to Xbox or who buys a 4K tv this season? Game sales mean a lot which is why you have both companies battling for exclusive timed content but that shyt won't matter for Sony if the competition is pushing out 4K 60FPS.
Agree to an extent, but people owning 4k sets are still in the extreme minority and the mass gamers do not care. They see the sticker price and most say they are good with the OG versions. And while exclusives do help, the cats who buy Madden/2k/GTA are still overwhelmingly buying the cheaper versions of the current gen consoles.
If it looks good enough, they don't care. The sales prove this.