Apple doesn't want to use cloud-based AI for its future iPhones, will run generative AI models using built-in hardware, on the iPhone itself.
Apple is shifting into the warm arms of AI, making a series of acquisitions of AI companies, hiring staff, and hardware updates that will bake AI into the next generation of iPhones.
Apple is reportedly using on-device AI capabilities inside of its next-gen iPhones rather than relying on the cloud. Apple has been buying AI startups left and right, acquiring 21 companies since 2017. The most recent AI acquisition had Apple purchasing California-based start-up WaveOne, which works on AI-powered video compression, acquiring the company back in early 2023.