You're talking about a conflict of interest.
There's a clear definition of bias. It's not really debatable man.
Nah not even. Breh lol again I'm telling you what every journalism school student is taught. You can disagee with it all day long but that doesn't change the fact it's what we're told and how we're told to handle our business. A conflict of interest is also bias and when you're writing there's no separation between the two. Like I said it's esoteric and it might seem like splitting hairs to some but that's how it is and professors tell us