After Selling A Company To Yahoo For Millions, Michael Katz Is Building A Startup With Money From Nas
What, exactly, is mParticle?
We’re a data-automation platform for mobile apps. We give native apps the controls to move faster and reduce complexity. If you talk to any app developer, marketer, or publisher, they all wrestle with "SDK fatigue," which is the complex process of adding new partners to their app stack.
Operationally, it's very difficult to run an app business, because embedding numerous SDKs into an app not only disrupts development cycles but it creates significant privacy and security liability, and can create vendor lock-in. We make it so that apps can deploy a single SDK, and then work with anyone they want while maintaining control of their data and without having to create additional SDK overhead. Think tag management for SDKs, built to address the complexity of native apps.
Did I hear right that Nas is an investor? How'd that happen?
He is. We have a great group of investors. My brother and I met him on the way to France a couple summers ago, and I didn’t even realize he did tech investing at the time, but a month or so later when I saw he had invested in a couple other mobile opportunities, I asked if he would be interested in finding out more.
He introduced me to his business partner and manager, Anthony Saleh, and they wrote a check shortly thereafter. The whole thing was fortuitous, especially since neither he nor I really like talking to people we don’t really know. He's an active tech investor, though, through his fund,
Queensbridge Venture Partners, with quite an impressive portfolio.
Besides money, what has he brought to the table for mParticle?
For me he has brought a lot of perspective. Having a big success — probably the greatest rap album ever — with "Illmatic" as his first album, and then subsequent ups-and-downs, a lot of what he has had to figure out is how to create longevity and maintain relevancy. Staying true to himself but growing both as a person and a professional at the same time is a delicate balance that few people can truly pull off.
Coming off Interclick, which was successful as my first company, how do I follow that up and stay relevant? I knew I couldn’t do the same thing, because I wanted to challenge myself to grow as an entrepreneur but also because the world was changing and things were going mobile.
He’s had incredible success, and getting to see how he handles it all at a very high level is just awesome, and something I definitely appreciate
http://www.businessinsider.com/michael-katz-is-building-a-startup-with-money-from-nas-2014-12