but that crowd is slimming. there will always be early adopters, those who have to have the latest, that's not a critical segment of the market like it was 7-12 years ago when a new phone truly represented big upgrades or design changes. just seems weird to still produce quantities at that level on an annual basis. i know they sell (although a couple years ago they weren't), and with their trade in program they're still making necessary bank, but seems like moving to at least an 18 month cycle would be a better compromise.