This is a cool article. The best part, and most important part, is about how he isolates himself while making music. That in effect is the entire problem. It's not so much that he's blackballed. But when the producer of your music doesn't even know the song came out THATS WHEN YOU HAVE A PROBLEM.
But this part of the article is complete trash:
As with most of his studio albums, you could take five of his lyrics and bolt them onto any other song on the record with no observable effect. The number of purely narrative songs in his commercial releases is tiny — there’s
“Baltimore Love Thing” from
The Massacre, there are the flashes of jailhouse life on
“Gotta Make It to Heaven,” and then there’s almost nothing else. Giving the audience pieces of himself has seemingly never occurred to him, and he has never once grasped that pure artistic risk, i.e. leaping into the unknown and praying your audience follows you, is part of the business model for the kind of long-term pop career he desires.
This is the artistic crux of 50’s relevance problem; he is steadfastly unwilling, or unable, to rap
about things. Since the beginning, he has been his own “about”-ness: His survival, his miraculous success, the mere fact of his climb
was the story.
1: hits these days aren't made out of purely narrative songs....
2: 50 is the only rapper that we know who actually had legit clout on his own. Everything in his music has been a piece of himself. These other rappers come off artistic cause they are flat out fantasizing in their raps.
This is such a dumb point to make. We have an entire 50 quotes thread that shows you how crazy this nikka really is.
What rapper is rapping "about" things? Kanye and J.Cole are the only popular rappers who make their story the central focus of their rhymes.
But that isn’t enough for rap audiences anymore: Hip-hop hasn’t been self-evidently the music of the youth since roughly 2004, when 50 was its victor. In order to be a rapper the world cares about, on a global level, you have to rap about something — your life, your thoughts, your career.
This is again is so dumb. The nikka just spit in a rhyme "I got a call that Yay smacked a kid, Jimmie got jail for life, I said go smack him again." Lol that is literally touching on the life and thoughts angle.
50 doesn't rap about smoking weed or make weed songs....he loses a huge demographic there
50 doesn't make drill music
50 doesn't make trap music
50 doesn't make atl club music
50 doesn't make music for the west coast...in other words his career is not attached to mustard
50's sound is not made for 2014. It's as simple as that. You know how we laugh and say French Montana might as well be a southern rapper? You know how we laughed when ASAP Mob came out on some Texas shyt but they were from Harlem? It's because *drumroll* that's the sound that attracts the largest audience. But look at what happened when GUnit stole Drakes 0-100. Same type of lyrics that they've been spitting. Different type of response.
50 became victor in 2004 by being the Anti-Ja & Anti-Dipset. It's as simple as that.
Kanye became the victor by being the Anti-50/gangster rapper.
People wanted an Anti-Wayne/T pain. Jay launched his comeback pretending to be that.
People wanted an Anti-Drake. The love for Kendrick post Swimming Pools is that.
This ascension to #1 in rap has nothing to do with spitting life, thoughts or career. It has everything to do with being the Anti-*enter wave*