Millennials don't watch live TV really unless it's sports. I haven't watched anything on MTV since the first season of Catfish.
I actually think they/we do, but we're now accustomed to not only watching exactly what we want, but when we want it.
People say shyt like "music videos are dead", but Bieber's video came out last week and has 47 million views. Why?
Because it's available when you want it, and where you want it.
Netflix has all TV networks scrambling to create stand-alone streaming services (HBO, SHO, CBS is making theirs etc. etc.) Why?
Because we still watch TV, but fukk if I'mma tune in at a set time and watch one ep. Nah, I wanna watch Ep 1-5 at 1am eating a bowl of cereal.
I don't think MTV has to go back to showing music videos, that shyt is dead in its old form. But musical
content is what they need. What that means, I don't know exactly.
Why isn't HOT 97's SummerJam and other radio station concerts live on MTV?
Why isn't the main stage of Coachella?
Why not a live weekly Unplugged series?
MTV would clock 10 million + if Taylor Swift did an Unplugged one week between Kendrick Lamar and HAIM or some shyt. There are so many artists out there, why have they let SNL and late night talk shows co-opt them out of live performances?
Music Television doesn't have to mean music videos, but it should mean
Music.