I’ll also use Vince. He should be a rap superstar. JID should be a rap superstar. They are both successful despite the music industry. They don’t get the opportunity to be in your face 24/7 like sexy redd and ice spice BY DESIGN. A lot of people have no idea who Vince staples even is bro.
And we will seen soon that hardly any rapper is that popular now that labels are actively pushing other genres ahead of rap. It has and always will be marketing dollars that makes these guys stars. I’m not talking about the guys that carve out a place and make a way.
I'm pretty sure that's by JIDs choice. All of dreamville is lowkey secretive and quiet. Not like Vince is getting radio play. And of course not, but I think he's been actively trying to raise his visibility across multiple markets. He pops up on the Joe Budden Podcast. He does a lot of great interviews. He tweets shyt that gets people talking. Like I said, there's a genuine fukking difference and it's not by design from the label. I'm sure Joe would have absolutely loved to have JID on. I'm sure the whole world would have loved to hear from JID while Cole was active in the battle. He chose not to. Like a lot of celebrities. And that's the difference.
Sexy Redd and Ice Spice are in your face because of how well they're able to utilize either their fanbase or the labels pushing; the best combine the two. Eg Sexy Redd vs Ice Spice.
And the label did actively try to push Vince during that big fish era. And you could literally same the same about childish gambino/donald glover. So once again, I don't think that's on the labels entirely, but on the rappers themselves. As an independent rapper, I basically went to business school in marketing because of this and I actively recognize my faults vs the others I know for a fact I can outrap and a lot of that was on me.
nikkas from complex were playing my music in NYC and actively asking for a tape..didn't drop shyt. I was in constant touch with Elon after Ye's yeezus era, which he was influential on, and I fumbled that by not be willing to put the work in outside of shyt like social media. Lucki will say the same shyt happened to him.
I would love to blame labels; I have a whole song with Kami from Chance the Rapper's old team that is essentially me/us calling out labels and blogs. Probably not the best move at my time. It is what is but especially at this time, I know for a fact it isn't just the label holding nikkas back.
I agree shyt is a mess right now but we're also to blame as listeners. I still haven't listened to Michael when tbh I should have supporting killer mike from unveiling to drop. We're all hypocrites. Take some blame instead of trying to offset.
.don't have IG and they banned my finsta
