Nelly says his Era of rap was the toughest : “When I put out songs, I Had To go Against DMX, JAY-Z, Eminem, Lil Wayne, 50 Cent, Luda."

[Bryan Danielson]

How was nelly's run "little"??

Yes, I know y’all already fleshed this out and addressed this. But want to add this.

People do forget Nelly had a pretty long run.

Cuz I was one of the later folks that caught on to his wave.

When CG first dropped, I didn’t understand it and thought it was wack (no pun)


I slept on it for a good minute, now I know they don’t exist like that but to my young heads, back then there were major record stores & many had like listening stations where you put some headphones on and listen to full CDs.

One day I went in and saw like the listening station had CG and it had some ads or promo material around it saying something like “this is the number 1 album on the billboard in the country for like 97 weeks”

That caught my eye and kinda impressed me sparking my curiosity.

When I gave it a listen (and I listened for a good 20 mins) I vibed to it and copped.

I don’t think no one had a #1 that long since

 

[kingofnyc]

Commercial standpoint nikka

In terms of sales and billboard charts ? Nope 00s was tougher, hip hop was global at that point and the south started to have a chokehold, even the one hit wonders back then had hot songs, That song Tipsy by Kwon is a good example

currently, if you watch any type of commercials, you hear more 90s hip-hop tracks than the 2000s
and if you want to talk about record sales 90’s >>> 00’s

how many artist in 00’s were 3x platinum or better ? …. the 90’s had much more

 

[ISO]

currently, if you watch any type of commercials, you hear more 90s hip-hop tracks than the 2000s
and if you want to talk about record sales 90’s >>> 00’s

how many artist in 00’s were 3x platinum or better ? …. the 90’s had much more

U bugging 2000’s had more sales.

90’s going Gold was considered good.

 

[JustCKing]

saying skills "never" played a role is outright wrong.

If the songs are wack then it doesn't matter how skilled the rapper is.

 

[NYC Rebel]

If the songs are wack then it doesn't matter how skilled the rapper is.

Again....saying skills played zero role is trash.

 

[NYC Rebel]

currently, if you watch any type of commercials, you hear more 90s hip-hop tracks than the 2000s
and if you want to talk about record sales 90’s >>> 00’s

how many artist in 00’s were 3x platinum or better ? …. the 90’s had much more

00's hip hop was flash in the pan music. It lacked stickiness. So many artists blew up on the basis of their hometown being shouted out and having regional support while their music was "meh"

 

[kingofnyc]

00's hip hop was flash in the pan music. It lacked stickiness. So many artists blew up on the basis of their hometown being shouted out and having regional support while their music was "meh"

exactly….. It was just a less talented ; poor man’s version of the 90s ….. with all due respect

 

[kingofnyc]

U bugging 2000’s had more sales.

90’s going Gold was considered good.

like i said … more hip hop rappers from the 90’s went 3x platinum plus
name the 00’s rappers that accomplished that

 

[Wild self]

2000s was the beginning of the end for hip hop. It was all about club anthems and going social media viral that played a role in what was hot with hip hop.

All you have to do is look at versuz between the Lox and Dip Set to see the change. They're only a few years apart but came out of different universes. The Lox were forged from out of the mid-90s where getting a buzz on the streets eventually got you a deal and working the chitlin circuit to then play at venues like the Tunnel made you official. Dip Set has one good MC out of the entire crew and blossomed due to social media buzz. When they got on stage, we all saw the clear difference.

Well said. It was the Gold Rush years of rap music. From 97 to 2008 was those years where quality was falling off, but the mainstream never cared.

 

[Harry Sax]

Really? He was HUGE but that's why I compared him to Fetty Wap. Nelly was way bigger obviously , I'm just taking about huge impact compared to lack of longevity. Nelly debuted in '00, we was done with him after Nellyville ('02). How are you a fan of rap but need simple shyt explained to you

Their peaks are comparable

 

[Wild self]

Yea i wouldn't lie, I was in college around that time and i remember telling my buddies mockingly that we were now in the "hook classics" era. No lyrics, no skill, no depth, just a catchy/gimmicky hook or chant for 75% of the song, and maybe a dance to go with it

Had to have been around '07 iirc. Mike Jones' 15 minutes was basically up but Soulja Boy arrived shortly after and it felt like every other commercial song was on some laffy taffy or throw some ds ish

04 to 09 was the dance phase years of rap, when the South blew up and took over everything commercial rap-related. One hit wonders were coming in, month by month.

 

[Sad Bunny]

Hip hop has changed. The game now belongs to whitewashed blacks like @A Tribe Called Quest ™ and cacs kids that worship Carti and Travis.

It’s over.

 

[Splakavellie504]

00's hip hop was flash in the pan music. It lacked stickiness. So many artists blew up on the basis of their hometown being shouted out and having regional support while their music was "meh"

I highly disagree. Those motherfukkers made long lasting hits that have aged well. Most of those guy still do big shows today. Even Gen Z has gravitated to listening to that era of music because it was about "HAVING FUN". My mama, gma, and older relatives fukking hated 90s hip hop at the time but loved the 2000s shyt during its run. 2000s (pre 06) rappers werent skilled as far as technical but they were more skilled in knowing how to make big ass global hits repeatedly that reached broader audiences from not just race but age groups. My grandpa (born in 33) loved Pimp Juice

 

[NYC Rebel]

I highly disagree. Those motherfukkers made long lasting hits that have aged well. Most of those guy still do big shows today. Even Gen Z has gravitated to listening to that era of music because it was about "HAVING FUN". My mama, gma, and older relatives fukking hated 90s hip hop at the time but loved the 2000s shyt during its run. 2000s (pre 06) rappers werent skilled as far as technical but they were more skilled in knowing how to make big ass global hits repeatedly that reached broader audiences from not just race but age groups. My grandpa (born in 33) loved Pimp Juice

Of course they liked it more. Saying "eyah eyah oooo ooooooooooh" sing songy music is an easier catch for folks listening at that time.

I find that Gen Z likes 90s hip hop more. Tupac...the success of the Wu Tang series, Laryn Hill being loved by Gen Z, the love for vinyl by Gen Z....that isn't 00 music bruh.

 

[NYC Rebel]

I highly disagree. Those motherfukkers made long lasting hits that have aged well. Most of those guy still do big shows today. Even Gen Z has gravitated to listening to that era of music because it was about "HAVING FUN". My mama, gma, and older relatives fukking hated 90s hip hop at the time but loved the 2000s shyt during its run. 2000s (pre 06) rappers werent skilled as far as technical but they were more skilled in knowing how to make big ass global hits repeatedly that reached broader audiences from not just race but age groups. My grandpa (born in 33) loved Pimp Juice

Look at the wealth of youtube reaction videos Gen Z post on 90s hip hop. will 'sing songy" in the club 00' music spur reaction videos that show case the MC's of that era's depth?

00' music has more of a "you have to had been there" past quality to it. 90s music in general has that "oh....I get what they are SAYING" quality to it. That will always have a greater shelf life.