League has spent 20 years telling viewers the regular season is meaningless and now they are wondering why people aren’t watching the regular season.
Facts.
Jordan/Kobe stans gotta take responsibility for their part. The legacy talk and shytting on KD, Bron etc., has devalued regular season success.
It's all about rings now. Winning 60 games and an MVP doesn't mean shyt without a Finals MVP and a championship. It's more true now than ever.
3pt shooting doesn't help either. Too many guys play the exact same way.....plus a lot of your top guys aren't even American. Not many legit NCAA stars getting drafted and becoming elite. It's Euros and one & dones that need years of development to become useful players. There's no Caitlin Clark, JuJu, Angel, Paige Buckets etc...at least not enough on the men's side.
It's why the NFL loves college football. You basically let the colleges/universities help build the brand for your future rookies while they're in school. They come out and get drafted but you've been following dude since he was in high school, ready to commit to your alma mater. Jeremiah Smith, Arch Manning etc., still have like 2 full seasons minimum in CFB, but they damn near household names ALREADY.
NBA doesn't have that outside of legit prodigies like Wemby, Bron, KD etc.