NBA approves new media deals with Disney (ABC/ESPN), Comcast (NBC), and Amazon for 11 years, $77 billion. Update: NBA REJECTS WBD's (TNT Sports) deal

GnauzBookOfRhymes

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The problem for the NBA and these other sports leagues in general is that those streamers are more data and analytics driven and won't hesitate to put their foot on their necks if they don't feel they're getting their ROI investment. They also might end up in a situation where the deal is shorter with more potential opt outs compared to their TV counterpart.

If what Cuban is saying is true, then that means that these companies are starting to pull back when it comes to television rights.

The TV based corps are also publicly traded companies who have to justify deals to major investors, boards etc…nothing would be approved without a heavy focus on data and analytics.

What did Cuban say?
 

Lucky_Lefty

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The problem for the NBA and these other sports leagues in general is that those streamers are more data and analytics driven and won't hesitate to put their foot on their necks if they don't feel they're getting their ROI investment. They also might end up in a situation where the deal is shorter with more potential opt outs compared to their TV counterpart.

If what Cuban is saying is true, then that means that these companies are starting to pull back when it comes to television rights.
The bubble wasn't going to last forever. It's why CFB is rushing to raise the number of teams in the CFP. They didn't get as much as they thought they would when they bumped up to 12 teams. No networks outside ESPN wants the first round of games cause like anyone who cares about the sport know, there aren't 12/14 teams good enough in any year to justify expanding by that many.
 

Thavoiceofthevoiceless

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The TV based corps are also publicly traded companies who have to justify deals to major investors, boards etc…nothing would be approved without a heavy focus on data and analytics.

What did Cuban say?
He said that he expects streamers to come "rescue" the NBA during the next media rights negotiations meaning that they likely aren't going to get the asking price they're looking for and looking for sources to make it up. The fact that ESPN and WBD is willing to share the rights with other streamers shows they have a certain dollar point that they're willing to walk away from.

TV based corps won't panic and freak when it comes to data and analytics compared to someone like streamers and they also won't ask the questions in the way that someone like Netflix or Amazon would.

That's the exact reason why the league created the mid season tournament and did away with the load management to help entice streamers.
 

K-Apps

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What’s your prediction?

Based on what media reporters like John Ourand and Andrew Marchand have been saying and reporting, my guess is that the media partners will be Disney, WBD, Amazon, and NBC. I think NBA wants another OTA partner and NBC has that and the Peacock element. Amazon one of the biggest streamers and the NBA would help Prime Video along with the NFL. Netflix is the dark-horse imo.
 
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