They're saying they buy tickets to these movies at full price, but how many are they buying? If you have a Marvel movie with a $100M budget, is Moviepass buying 10M tickets? That same week you got a new Scorsese film with a $55M budget, is Moviepass buying 5.5M tickers for the studio to break even? How about some kids movie with a $60m budget the following week? 6m tickets are getting bought?
Concessions help theatres, not Hollywood studios. Movies are made off the backs of other movies doubling, tripling and sometimes quadrupling the expenses made to get it done, and that's not including the unknown figures to promote. If every movie is done by Moviepass and breaks even or less, will studios be able to keep producing movies?
This seems like a bubble that starts out nicely but bursts when less and less movies are being produced.