@Shadow King I don't think I'm articulating this well, so let me try to show how this benefits all 4 parties: Moviegoers, theaters, Hollywood, and the 3rd party company running the app/program.
Moviegoers who spend more than $120/year obviously benefit cuz they'd spend less. Those who spend less than $120/year benefit because they see more movies. Like I said in my other post I've only seen one movie in the theater this year, yet I'd still likely join in on this cuz I do like movies and $10/mo is so low. If I had this plan, I'd see a bunch of movies I was on the fence about. I hate wasting money on a movie, so this removes that anxiety since I don't have to make a conscious decision to pay for a given movie each time. Bored on a random day, I'd go to a movie just cuz.
It benefits theaters because their operating costs are pretty flat. It costs them about the same to show a movie to 10 people as it does 100. However, the 100 person showing will bring in significantly more non-ticket revenue.
It benefits Hollywood because the "average" moviegoer does not spend $120/year (this is obviously a fact that would have to be checked lol), so if they can raise the average to that amount they make more money. Also, with more people watching movies in theaters, it increases the exposure and impact of movies (higher backend)
The 3rd party benefits from collecting a small portion of that $10/month, which adds up very quickly.
The key is determining what that real "average" spend is for moviegoers on themselves (not dates, or other family members). It would also depend on how many low spenders like myself would join (that's why I say you'd have to keep it low...at $10 i think many would).
There are several immediate hurdles that I see. First, how do you ensure there's no sharing of benefits? Second, going to the movies is such a communal affair for a large percentage of the crowd. So how do you deal with dates, or people bringing their families? Maybe allow a member to purchase individual tickets for dates and devise some sort of family plan? A lot would have to be flushed out, but I do think it could be quite profitable.