MOLLYWATR has already been on Vice:
http://thump.vice.com/en_ca/words/killing-it-13
You're late, breh.
DISGUSTING! MOLLYWATR AIMS TO SHAMELESSLY CASH IN ON THE MDMA CRAZE...
This is just gross. We told you yesterday about organizations, such as Dancesafe, that are trying to make the overwhelming EDM mega-rave experience safer for everyone; lo and behold, there are people trying to use the recent controversy for their own financial gain.
Say hello to Mollywatr, the new edgy water brand from Ken Unaeze. And no, we didn’t spell the name wrong, as Unaeze so cleverly puts it, “When you read the name, there is clearly no E in the water.” While this whole concept sounds like an enormously stupid, cheap gimmick, the water brand could provide some alternative benefits. For instance, if you find yourself at some sort of event where Mollywatr have set up a booth, you’ll know to get the hell out of there.
Ok, but maybe Unaeze is legitimately trying to help? For $5 a bottle? Yeah, we think not. We’re just bummed we’re inadvertently giving this guy some publicity. Via
The Los Angeles Times:
“I thought, is there a water product that is marketing to this scene, and is communicating some important messages about water to this scene?” said Unaeze. “There wasn’t, and you know, I wanted to come up with a name that really struck a chord and spoke to this scene in a way that would make water as important to these people as it actually is.”
The water is marketed on its Facebook page as an “uncut natural spring water with natural electrolytes. The perfect complement for your EDM experience.” Because when you reach for a bottle of water, of course you’ll want it to be “uncut.”
According to Unaeze, the water comes from a natural source in California, but he isn’t revealing much more than that.
“I’m just telling people this is hydration that you can feel and it’s definitely something that has to be experienced in the flesh,” said Unaeze.
What’s worse than Unaeze’s false idol water preaching is the somewhat despicable marketing campaign:
The bottles feature a silhouette of a woman dancing, a plain black cap and “Mollywatr” written in black down the front. Unaeze says he wanted something that would look as cool as holding a Bud Light, due to what he calls a “stigmatization of water consumption.” Part of the marketing campaign involves T-shirts that read, “Molly is better than Coke” and something else we absolutely cannot print here.
Oi.
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