In the third quarter of 2021, 245 million people accessed the mobile gaming company King's apps per month. Popular titles include Candy Crush Saga, Farmville Saga as well as Bubble Witch Saga, all of which are monetized through in-game purchases. King's gaming apps are available on Facebook as well as on mobile platforms. In 2014, King reached record the highest
revenue in its history, having generated 2.26 billion U.S. dollars that year. Two years later, in February 2016, the company was acquired by Activision Blizzard, as part of a deal worth 5.9 billion U.S. dollars.