I think ignoring the scale and # of movies is a way of moving the goal posts. How many franchises are capable of existing past 3 to 4 movies and maybe an unrelated tv show?
And in terms of hype, I’m not sure how old you are, but I’m in my early 30s, and I suspect a lot of the posters are around the same age. We all grew up on comic books and Saturday morning cartoons. We spent the 90s getting excited whenever Hollywood would make a comic book movie, only to be disappointed when the movie had a barely recognizable character and story, and showed a terrible version of the costume of the 3rd act.
I love the Marvel movies because they embrace the material and aren’t afraid to be what they are. I remember losing my damn mind in 2002 when Sony dropped a Spider-Man that was true to the character that had him in costume over 1/2 the movie. Marvel does that with basically every movie. I used to go see every comic book movie, no matter how bad it was because I was worried Hollywood would stop making them. So yeah, Im gonna be hype that Marvel basically created a HD version of the giant action figure battles I used to have.