Meh, Lasers is trash and the songs that Atlantic wanted to push were pop soft but they did numbers. The thing is tho, the songs that they wanted him to use would have blew up. Nothing on you and I believe Airplanes were Lupe's songs until he was like no, and they moved on and gave them to B.o.B.
Lupe was coming off of 2 highly rated and critically acclaimed albums with F&L and The Cool. Had he played the game with Atlantic and went along with that, who knows how big he is right now. But on the flip side... look at B.o.B's career since that? They basically made him their pop happy go lucky rapper for years and now when you hear his music it's clear that that shyt took a toll on him.
But he turned down signing with the Roc. Kendrick from what I can tell, has went with the flow and went along with whatever was put in front of him. I'm not knocking him about it, but just like you said... Lupe off of mixtapes had the likes of Jay-Z and Kanye wanted to work with him. Had Jay wanting to sign him. For Kendrick, he got on with TDE and then linked up with Dre... then he signed to Interscope. I don't know the details around what Atlantic was trying to get out of Lupe and I don't know what TDE and Interscope presented to Kendrick, but clearly Lupe went about doing things without relying on those co-signs. Lupe's been about his business since the jump, and he's stayed true to that... so while Kendrick hasn't dropped a dud, you nor I know the details around his deals with TDE and Interscope. I don't know how many people are getting a piece of Kendrick Lamar. That's what I mean by compromise.
Lupe wasn't willing to compromise his beliefs to just do whatever Atlantic wanted him to do. Interscope still having Kendrick on Taylor Swift songs and singing along online for cross promotion. Suge Knight also came out and said Kendrick is signed to one of the worst deals a star could be signed to when he was on Arsenio's show a few years ago.
So yeah, Interscope might be all for him putting out whatever he wants on his albums to an extent when they know they are caking more off him. There was a clear difference in the rollout to TPAB and DAMN tho, and there were clear direction changes made and just listening to that album it's clear that the label wanted him to drop something that would be more trendy and catchy than TPAB was.