If the goal is to market to women, they need a reboot. Women will like and support attractive women. You can go to any model's Instagram and you'll probably see women in the comments (after combing through a lot men's thirst comments) saying stuff like "Goals". Yeah, Brittney Griner can (barely) dunk, but women aren't thinking "Goals" with her. Women also like drama, scandal, and romance in their viewing too (e.g., shows like The Bachelor and The Bacholorette).
With that in mind, I'd just fold the league and just put up a Summer Weekend Women's Tournament at an exotic location. Find attractive, but athletic women and train them to play ball and instead of showing the game live, shoot a "reality" show (with some scandalous and dramatic, but also romantic storylines) with edited highlights of the game. Basically, put basketball in the background and focus on the women and their stories instead. Sure, there will be some complaints by the usual groups, but the world moves fast that by the next week they'll find something else going on to focus their energy on.