Those preferences are based on an innate biological precedent. A mate's skeleto-musculature frame signaled their ability to be a predator and protector. The former in the acquisition of resources & the later for his mate, their offspring and said resources. There's a reason animals make themselves larger (tall, wide or both) during confrontations.
Second women want their offspring to be of the same structure. It increases the chances of their survivability. Thus, mating with tall/large/strong increases chances of such an outcome. On the subject of complexion. Animals are wired to gravitate to vibrant and colorful targets.
Pigmentation is an adaptation based on climatic conditions. Prior to the advent of technology its attraction was based on proximity. As such I can understand the claim, these hoes use in support of internally dating within their race. However, outside this the reptilian preference will be women = light complexion (indicates submissive) & full figured (indicates fertility) and man = tall (indicates indomitable) & dark (indicates virility).
Society is what has adds the elements of constraints on the true mating strategy. Interracial? History and Racism. Complexion? Colorism. Height? Vanity. Figure? Insecurity. Resources? Opportunistic.