Photograph was about the idolatry of women. Men these days are addicted to IG models and regular women. Social media. Love through technology. All of these are addictions
This album was so much more than "stay off the weed" raps. I won't break down the whole project. Hopefully the masses will years down the line
Cole will go down as one of the greatest artists of all time. Elite penmanship aside, he makes albums like this for a bigger purpose. Way deeper than him being the best rapper
He tried to give easily digestable game throughout this whole album for the youth. For the rappers. For Black America. For the world.
It's a shame Juice WRLD, Mac Miller, and many more passed away because of the vices
What we can't say is Cole didn't speak on the issue. He's one of the few in the game that has.
The issue that goes back far past the 80s and far past hip hop music (listen to Brackets)
Cole will get his flowers eventually. Maybe after The Fall Off