Kendrick was always pop rap (especially once GKMC dropped) so this isn't surprising at all. His base is made up of casuals and hipsters. His music doesn't stand for shyt.
Which makes it all the more hilarious because Duckworth's blatant attempts at pop show how little charisma he has in comparison to 9 All Powerful
But go ahead and ramble off-topic bout anyone but K Dot Minaj, especially ASAP Rocky and SirBiatch
I'm a Kendrick fan but I'm always at these OBVIOUS cac pleasing features he's been doing, Interscope really got this nikka in their pockets