Kendrick Lamar's longtime producer breaks down how they created the rapper's most daring album yet.
www.gq.com
First interview for the album (Sounwave), two months later. What a weird process. Def sounds like they know this wasn't what people expected.
Still only one video too. But I was thinking...both Drake and Kendrick currently have videos tucked that they haven't dropped for some reason. I'm baffled by both albums in terms of the release strategy and roll outs. You'd think a video for Die Hard or Silent Hill would be out be out by now. And for Drake, he's got two hits that would go even further with a video (Sticky and Jimmy Cooks). The Jimmy Cooks vid is done, and J Cole is in it yet...