I’m sure Drake did something to piss people off but everyone’s ears should have perked up when the clicking up started happening, J Cole cutting tail and apologizing in front of his entire fanbase after two days of an extreme mild diss track, Kendrick having inside details on what Drake was going to do before he did it and the entire industry staying quiet after the biggest rap beef in the last like 20 years. One of the biggest rap beefs in modern history with not one journalist in four months doing a deep dive into why this happened. Radio silence. This does not happen without coordination.
Definitely, I agree, it was a concerted effort for sure.
I just think the narrative that the biggest mainstream rapper for the last 10 years being a victim of anything than his own hubris isn't accurate. Especially if it's true that the labels stepped in and stopped the bleeding for him.
I do find it interesting that zero rappers outside of 50, Game and Yachty stood up for Drake. I mean, everybody was pretty quiet about both sides, but barely anybody having anything to say on his behalf says a lot in multiple ways. You're also right about that.