Fox Sports projects record audience for Kendrick Lamar halftime, the biggest since Michael Jackson
"Mike Mulvihill, the Fox Sports head of Insights and Analytics, projected the halftime audience number at
131.2 million viewers. Last night’s Eagles rout of the Chiefs will go down as the new most-watched Super Bowl of all time."
This would make Kendrick Lamar's halftime the second most watched in history, only being topped by Michael Jackson.
According to billboard and fox though, it's possible the final numbers got Kendrick at #1
Network says it's audience across broadcast and digital properties beat last year's mark of 123.7 million for game on CBS.
www.nytimes.com