I’m mad cuz you can’t throw invites of smoke then when the smoke comes you have a crisis of faith and apologize 24 hours after you half ass attempt to answer the call of the smoke. He a whole bytch. Both sides.
This isn't a rap battle. There wasn't any personal vedette's with Kendrick. To start making diss records out of the blue is dumb as hell and he knew it.
Neither one of them are up and coming artists. Neither one of them have anything to prove. Neither one of them is even dropping music consistently.
The real problem with rap music is, EVERYONE has been stuck on the same artists for over 10 years.
Kendrick and Drake is personal... but the ONLY reason Drake is entertaining it is because he's been rapping about the same shyt for 14 years and he has nothing left. He's using this beef as a way to promote singles and stay relevant.
Kendrick Lamar doesn't care about any of that and neither does J Cole.
Both Cole and Kendrick are anti music industry. They are against everything Drake stands for. So Cole dissing Kendrick is like dissing himself. In fact, he came off looking like a Drake puppet/minion. He realized what it was and walked it back before looking even more goofy.
BUT since most of the hip hop fans are all about "the industry" and prop up Drake, they all looked at him funny.