Thats the bait though.
See what your opponent REALLY has to say about you and then counter. Cole just dropped a fire album off LOOSIES and responded with direct barbs. Now Kendrick is going to have to come at Cole full tilt. Cole can then not only respond, but put his response on The Fall Off and like Nas did with Stillmatic, potentially have a classic album AND diss song within the same year. He’d truly be number 1 if he could pull it off.
i don't really care about the business side of packaging the diss on the album
i get it but it just means nothing to me in a debate, preference.
I can't say it's bait because kendrick forced the nikka to respond, wouldn't this be Cole falling for kendrick's bait?, obviously he's gonna have more records, but i have no reason to believe they'll reach vulgar levels of disrespect, and to me that's gonna decide the winner with these two specifically, but we'll see, his hand may end up being forced to sideline the humble nikka energy and go through his Miami Heat LeBron villain arc
kendrick hasn't put out a loosies project since Untitled iirc, so he should have a decent amount as well but why should that come into the equation? he doesn't have to put out a project of b sides around 1 response track like Cole, doesn't make any sense to bring it into the conversation if the other tracks have nothing to do with him
i hope aubrey doesn't just sit back and watch (but part of me believes him and Cole might put out a whole joint project since that's been the wave anyway, shyt could get ugly for kenneth cuz it'd be nothing but anthems most likely)