On June 30, 1993, Miramax was purchased for $60 million by
The Walt Disney Company to enter the independent film market.
[4] Harvey and Bob Weinstein continued to operate Miramax until they left the company on September 30, 2005. During their tenure, the Weinstein brothers ran Miramax independently of other Disney subsidiaries. Disney, however, had the final say on what Miramax could release (see
Fahrenheit 9/11 and
Dogma, for examples).
[4] Disney's
Buena Vista Home Entertainment division released Miramax output.
With more stable budget, Miramax began moving beyond acquisitions and distribution into film productions.
Dimension Films was run by Bob and specializing in teen and horror genre films
[4] and created the
Scream and
Scary Movie film franchises. Harvey funded larger projects and from up and coming directors including
Robert Rodriguez,
Gus Van Sant and
Quentin Tarantino. Some of the films earned Oscars.
[4]
In 1997, Miramax joined Peter Jackson as primary financial backer in attempting to get a Lord of the Rings (LOTR) films produced. Disney dislike the cost of a trilogy requesting that it be produced as a single film. Jackson and Zaentz rejected Disney's request, thus looked for another studio or financier. Thus, Miramax sold for about $12 million the rights for the LOTR and The Hobbit to New Line Cinema in August 1998. Miramax retained a 5% stake in the films' gross then gave 2.5% to the Weinsteins.
[5]
Harvey had Miramax found
Talk magazine with
Tina Brown in 1998 without approval of then Disney chief
Michael Eisner, which upset Eisner. Also that year, 30 former employees filed suit over unpaid overtime wages.
[4]
By 2003, Miramax was less operating in the independent film market but more a mini-major as the company only acquired 3 films while producing Cold Mountain for $80 million. The Weinsteins claimed the company was profitable, but Walt Disney Co. president
Robert Iger indicated in June 2004 that they were not properly accounting for "account standard overhead, distribution fees, bonuses that we pay Bob and Harvey. Nor are they applying current accounting rules."
[4]
After extensive negotiations and much media and industry speculation, on March 30, 2005, Disney and the Weinsteins announced that they would not renew their contractual relationship when their existing agreements expired at the end of September 2005. The primary source of dispute was over distribution of
Fahrenheit 9/11 by Michael Moore.
[6] Disney's film studio consortium,
Buena Vista Motion Pictures Group, assumed control of Miramax, which was projected to have a smaller annual production budget. The Weinsteins started a new film production company called
The Weinstein Company, and took the
Dimension Films label with them. The Miramax name remained with the film studio owned by Disney. Production at Miramax was taken over by
Daniel Battsek,
[6] who had been head of
Buena Vista International in the
UK. Battsek refocused Miramax to produce films of high quality but low budget.
Maple Pictures held the rights to distribute Miramax films in Canada from 2008 up until August 10, 2011, when Maple Pictures was acquired by
Alliance Films.
[7]
On October 3, 2009, Disney announced that the staff of Miramax was to be reduced by 70%, and the number of releases would be reduced by half to just three films per year. The label's marketing, distribution and administrative functions, which had operated independently, would be folded into the parent studio in Burbank. The move became effective in January 2010.
[8] On October 30, 2009, Disney announced the resignation of Daniel Battsek as President of Miramax Films, effective when the transition from the studio in New York to
Burbank was completed.
[9] The company merged its operations with The Walt Disney Studios on January 28, 2010, shutting down Miramax's separate New York and Los Angeles offices.
[6][10]
Though Disney Studio Chairman dikk Cook was a staunch supporter of Miramax, the brand was less of a priority for CEO
Bob Iger, whose strategy was to focus on Disney's branded mass entertainment that can be exploited across Disney's theme parks, television and consumer products. Following Disney's $4-billion acquisition of
Marvel Entertainment in 2009, Cook was succeeded by
Rich Ross.
[11] As a result, Miramax was relegated to the status of distribution label.
[12] The company confirmed that it was looking into the selling the Miramax label on February 9, 2010, with Bob Iger explaining, "We determined that continuing to invest in new Miramax movies wasn't necessarily a core strategy of ours".
[13]
On November 23, 2010, it was reported that
Google was interested in purchasing the digital rights to the Miramax library to improve the premium content offerings on YouTube, and compete with similar services such as
Hulu and
Netflix.
[14]