My mom buys those pricey handbags and I don’t quite understand why. Waste of money…and I like designer stuff…just not clothes and accessories…
It's social signaling.. women care about it more than men but men do it also, especially FOR women..
These companies are selling the brands, they aren't selling high end anything, they are selling the sizzle, not the steak.. the marketing and everything is tied to that and hit on a visceral level..
They want to touch on the emotion of how something makes you feeeeeel.. documentary like century of the self, break this down.. pr company were built on this stuff, they pay people millions to touch on the human psychology and hit that, from websites to this BS.