Damn
This why I love consulting im in and out and if they call me its cause they know they gotta spend
My last perm position was so understaffed it was insane I constantly had people double booking me for meetings and almost all my budgetgproposals were rejected (i did spend about 400k more than any other department
)but this is just growing pains of the industry, as you mentioned nobody really gets it yet. Apart from regulatory fines the damage done from breaches is often not tangible.. Reputation damage dont seem that bad till it happens
I was once in a stalemate with board of directors about how we were spending money unnecessarily... My IT director was like
'Thats OK we wont be the ones getting interviewed on the news when this goes south
'
That project was approved.