batman is all over the place though. batman is huge business right now. they're about to make a fukkin LEGO BATMAN movie.
the reason there isn't much superman stuff right now in comparison is because plain and simple there isn't as big of a demand for the character.
and why do you think that is? because it's been more than 30 years since the character hit it big on the big screen.
I will agree with that to a point but Man of Steel is a hit, regardless of how we want to qualify it or not, it's a hit movie. Batman is their biggest character so of course they're going to use him more, that's just logical but that doesn't mean Superman isn't a big character. Iron Man still isn't as big as Spider-man but it doesn't mean he isn't big. Superman is in damn near every DC Animated movie, had a role in Lego movie which was fun, and I still see that logo everywhere, whether its on people's shirts or rims, or just stickers in their car. Smallville had a 10 year run, etc. The difference is, and this is the problem with superman as a character, is that it's hard to translate that character who stands for truth, justice, nobility, etc to a generation of people who are jaded and a tad cynical.
Clark by his nature, is always going to do the right thing and doesn't have many flaws (he has them though) and it's hard for people to relate. Batman is everywhere because people can relate to a guy who's just a guy and is trying to do the right thing. It's harder to relate to a guy who's biggest issue is Lois Lane is in love with one of his persona's instead of the other. Batman has problems, spiderman has problems, and they're both extremely relatable to the common man. Superman is a god and it's tough to relate to gods and no matter how "good" a movie is or isn't that's tough to relate to in 2014.