OnlyInCalifornia
Southern California/Vegas
You aren't confused, you're in denial. The shyt is not hard to understand, at all.
He literally said "they didn't immediately announce the deal so it would seem like they were independent"....you ain't gotta guess why they did it, or be confused. Or say things like "but they aren't obliged to announce it". He is point blank telling you the agenda behind not announcing it.
And again, Jay Rock was signed to Strange Music in 2010....he's the only one from TDE Strange Music signed. You're acting like this guy is a random poster on The Coli just talking out his ass....he had business dealings with TDE before anybody even knew who they were.
He said TDE/Kendrick hid the deal long after they signed to Interscope, in an attempt to appear indie to fans. That is the definition of a plant.
As I said before I don't even give a fukk if he's a plant but some of you dudes are taking easily understood facts and"so how is he a plant, what's a plant, what's the harm in hiding the Interscope deal?"....the shyt is silly.
Fred.
You actually have it wrong....
Kendrick, like ASAP Rocky, like Wiz Khalifa, had a deal waiting. Dr Dre told Interscope to snatch him up. Just like he did with Eminem and what Eminem did with 50 Cent. They didn't announce Kendrick's deal on purpose. He had his deal lined up FIRST, they didn't have the deal with TDE until later and that was announced, everywhere. Press releases and EVERYTHING. The TDE deal was never hidden though, that's not true.
Kendrick is not a plant because he wasn't just some guy who didn't put out any music at all and blew up because of a push from a major label (like say the group LMFAO or Onyx) He had a bunch of music out, multiple mixtapes, had gone on tour with Game, long before anyone gave a fukk about him really. I saw him before he blew up, he wasn't even as well known as DOM KENNEDY or PAC DIV in LA. He was around though. AD is when he got his buzz up heavy in LA.
If people want to make the argument that it was astro turf'd because they didn't announce the deal out of fear of alienating the 'underground' image I think that's fine but he's not a plant.