For starters it wasn't just one poll, I provided
two pieces of evidence which debunk the belief that the NBA is dying.
The first of which -
This is based on a YouGov research panel of 6+ million Americans. I think I'll trust that poll over nxggas on TheColi who have an axe to grind.
The second of which -
Or are you going to tell me that this 33% increase in the population playing basketball all don't follow the NBA?
Would you like more evidence?
- With 210.2 million followers across social media platforms, the NBA league is the most popular sports league in the World.
- This includes all professional leagues, individual and team, along with esports.
- The NBA also has more social followers than any sports governing body including International Olympic Committee.
NBA popularity on social media With 210.2 million followers across social m
runrepeat.com
Driven by its multi-platform digital strategy, the NBA finished the 2022-23 regular season with record-breaking engagement across the NBA App, NBA League Pass and NBA social media accounts. Notably, @NBA on Instagram generated more than 13 billion video views this season, the most of any account on the platform. The league also amassed a record 32 billion video views across all NBA and NBA-related social media accounts, up more than 10% year-over-year, spurred by growth among young and international followers.
The NBA’s YouTube channel became the first professional sports league account to surpass 20 million subscribers and 12 billion lifetime video views on the platform. Every 90 days, the NBA reached more than 75 million unique viewers on YouTube who, on average, watched more than 35 minutes of content on the channel.
NBA's Instagram account generates more than 13 billion views while new NBA App generates more than 1 billion video views.
www.nba.com
It is no secret that the NBA has been at the forefront of making the sport of basketball as global as possible.
www.forbes.com
Buzzer beaters, devastating dunks, and clutch threes all help to seal the deal in one fast-paced, electrifying game. Over the years, basketball has given spectators countless unforgettable moments. With the 2022-2023 NBA season officially underway, fans, coaches, and players alike look forward...
thesciencesurvey.com
Winners of the last five MVPs, the stars of the NBA champs, and the most hyped prospect since LeBron James are all from outside the U.S.
frontofficesports.com
How much does the NBA make a year? In the 2023/24 season, NBA teams generated a total revenue exceeding 11.34 billion U.S. dollars.
www.statista.com
The NBA is an ever-evolving beast, an international phenomenon and a premier basketball league. Most people will recognize its name even if they do not follow its games closely. However…
www.businessmole.com
Tracing the Rise of the NBA: From a Modest League to a Worldwide Sports Empire
vocal.media
This is irrefutable proof that what y'all claim isn't reality, or are you going to tell me that the circles y'all move in are reflective of what's going on in the country and the rest of the world?
Why do y'all keep talking about "viewership numbers" when y'all really mean TV ratings, which have absolutely no bearing on viewership. The evidence I've provided above is reflective of the actual viewership.
The NBA is making all these changes to keep engagement high because the game has grown at an exponential rate. The league just signed a $76 billion media rights deal, so it can't rest on its laurels and be complacent, it has to keep trying to find ways to be innovative (whether they are good methods or not is another argument, altogether).