This is a war being fought in the media. Most of what gets reported, on both sides, good or bad, is being done for appearance purposes. They are all trying to walk a tight rope. TPLFs primary diplomatic/political strategy (externally) to the west is portraying themselves as the underdogs/victims. But within the country to diaspora, they have to project strength/confidence. The problem is one contradicts the other, and puts the US/west in a difficult position bc although they prefer the TPLF, the US has to maintain some semblance of "neutrality." If you look at the official US responses to various developments, whereas in the past they placed 100% of blame on Ethiopian govt, they now include messaging condemning tplf for expanding war into Amhara etc. Ethiopia on other hand doesn't want to risk fallout from a brutal/all out war campaign - which can make them look weak internally and to diaspora. Even though it's obvious there is a real split in relations between Ethiopia and US govts, Ethiopia for instance still wants to remain in AGOA. At end of the day the US know that a return to the tplf dominated past is a nonstarter. Even the tplf knows that. Both they and the US are actually fighting for some new agreement granting them greater self autonomy. That way even if the US Ethiopia relationship is ruined and Ethiopia continues to drift to China, the US will still have a base of power/influence in the region.